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Zero Trust Interest Increases

Businesses increasingly concerned about insider and external threats.


Interest in Zero Trust Architecture has increased by 34 percent this quarter (11 percent year-on-year) and two-thirds of firms plan to implement it by 2030.

According to Hiscox's latest annual Cyber Readiness Report, 70 percent of UK businesses have experienced more cyber-attacks in the past 12 months than the previous year. Jacob Kavlo, co-founder and CEO of Live Proxies, said that a zero-trust security model also best arms an organisation against modern threats.

“The ‘never trust, always verify’ attitude to users and devices means every access request must be authenticated and authorised,” he said. “This approach presumes threats can come both from outside and inside an organisation.”

Those UK businesses surveyed considered insider threats caused by employees, contractors, and business partners as the most significant risk to cybersecurity. Alana Muir, Hiscox’s head of cyber, said: “Cultivating a cyber-aware culture among employees, contractors, and business partners has never been more imperative.

“By making cybersecurity a shared responsibility, businesses can better protect themselves and their clients from costly cyber incidents. Cyber threats evolve quickly and having the right technology in place is just one line of defence: regular staff training means everyone can recognise phishing attempts, set secure passwords, and understand their role in safeguarding the business. Establishing clear protocols also gives everyone the confidence to act swiftly if a threat arises.”



Dan Raywood
Dan Raywood

Dan Raywood is a B2B journalist with 25 years of experience, including covering cybersecurity for the past 17 years. He has extensively covered topics from Advanced Persistent Threats and nation-state hackers to major data breaches and regulatory changes.

He has spoken at events including 44CON, Infosecurity Europe, RANT Forum, BSides Scotland, Steelcon and the National Cyber Security Show, and served as editor of SC Media UK, Infosecurity Magazine and IT Security Guru. He was also an analyst with 451 Research and a product marketing lead at Tenable.

Dan Raywood
Dan Raywood

Dan Raywood is a B2B journalist with 25 years of experience, including covering cybersecurity for the past 17 years. He has extensively covered topics from Advanced Persistent Threats and nation-state hackers to major data breaches and regulatory changes.

He has spoken at events including 44CON, Infosecurity Europe, RANT Forum, BSides Scotland, Steelcon and the National Cyber Security Show, and served as editor of SC Media UK, Infosecurity Magazine and IT Security Guru. He was also an analyst with 451 Research and a product marketing lead at Tenable.

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