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Deepfakes Worry Businesses, Use Biometrics to Defeat Them

Around three-quarters of organisations are implementing solutions to address the threat of deepfakes.

Around two-thirds of businesses believe deepfake attacks will have a high impact, but worry their organisation isn’t taking their threat seriously enough.

According to a survey of 500 business leaders by iProov, 73% of organisations surveyed are implementing solutions to address the threat of deepfakes - slightly more than are worried about the threat they pose.

In terms of dealing with them, 84% find AI is instrumental in protecting against deepfakes, while 75% of solutions being implemented to address them are biometric solutions. Organisations stated that they are most likely to use facial and fingerprint biometrics.

Dan Raywood
Dan Raywood Senior Editor SC Media UK

Dan Raywood is a B2B journalist with more than 20 years of experience, including covering cybersecurity for the past 16 years. He has extensively covered topics from Advanced Persistent Threats and nation-state hackers to major data breaches and regulatory changes.

He has spoken at events including 44CON, Infosecurity Europe, RANT Conference, BSides Scotland, Steelcon and ESET Security Days.

Outside work, Dan enjoys supporting Tottenham Hotspur, managing mischievous cats, and sampling craft beers.

Dan Raywood
Dan Raywood Senior Editor SC Media UK

Dan Raywood is a B2B journalist with more than 20 years of experience, including covering cybersecurity for the past 16 years. He has extensively covered topics from Advanced Persistent Threats and nation-state hackers to major data breaches and regulatory changes.

He has spoken at events including 44CON, Infosecurity Europe, RANT Conference, BSides Scotland, Steelcon and ESET Security Days.

Outside work, Dan enjoys supporting Tottenham Hotspur, managing mischievous cats, and sampling craft beers.

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