As deepfakes and AI-generated fraud reshape the identity threat landscape, iProov positions its authentication platform as a response by proving that a user is genuinely present.

The company argues that traditional liveness detection methods are no longer sufficient against modern identity attacks, particularly as threat actors adopt sophisticated injection techniques and synthetic media to bypass authentication controls. Instead, iProov focuses on what it calls “Genuine Presence” — verifying that the user is the right person, a real person and physically present in real time during the authentication process. This approach earns it the top honours in the Best Authentication Technology category.

At the centre of the platform is iProov’s patented Flashmark technology, combined with its iSOC threat intelligence capability, which continuously monitors and adapts to evolving attack techniques. The company positions this science-based approach as a key differentiator in a crowded biometric authentication market, particularly as many vendors continue to focus primarily on presentation attack detection rather than defending against injected deepfakes.

iProov highlights independently validated CEN/TS 18099 Level 4 Injection Attack Detection capabilities and alignment with NIST AAL3 assurance standards as evidence of the platform’s technical maturity and suitability for high-assurance environments.

The company supports its claims with a broad portfolio of deployments across government, financial services, healthcare, retail and border control. Customers and programmes include Singapore’s Singpass digital identity platform, the UK Home Office, the NHS App, UBS, Raiffeisen Bank, Greggs and US Customs and Border Protection initiatives. 

According to the company, the platform enables organisations to strengthen defences against AI-driven fraud while reducing dependence on one-time passwords, manual verification processes and operationally intensive fraud review workflows. iProov also points to operational and commercial benefits, including reduced fraud losses, lower support costs, faster onboarding and authentication experiences, and standards-based identity assurance for regulated industries.

Judges described iProov as one of the strongest entries in the category, praising its focus on the growing challenge of deepfake-era identity verification and the clarity with which it addresses a rapidly evolving threat landscape. The panel highlighted the significance of the company’s independently validated injection attack detection capabilities, noting that they represent meaningful technical differentiation at a time when many biometric providers still lack robust defences against AI-generated impersonation attacks.

“A standout, highly credible authentication solution that addresses the deepfake threat with meaningful technical differentiation and proven large-scale deployment.”

The judging panel also pointed to the company’s real-world deployment scale as a major strength. Implementations across national identity programmes, border control initiatives and major enterprise environments demonstrate both operational maturity and trust in high-assurance settings, judges say. They further commended the submission for clearly articulating both the market need and the broader public impact of improving trust in digital identity systems as AI-enabled fraud accelerates. 

Kelley Damore Chief Content Officer CyberRisk Alliance

Kelley Damore is Chief Content Officer at CyberRisk Alliance, where she leads content strategy across the company’s digital brands, research, communities and live events serving CISOs and security practitioners. At CyberRisk Alliance, she is focused on delivering 365-day engagement, trusted journalism and actionable insights to help security leaders navigate an increasingly complex threat landscape.