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Beware of the fakes: how malicious actors are weaponising AI, and breaching trust

Why trust and identity are the new perimeters for enterprise security

Almost two out of three organisations have faced a deepfake attack, and one in three have seen an attack on their AI applications, according to a 2025 Gartner survey. 

Generative AI has made deception cheaper, faster, and personalised at scale. Deepfakes are the latest development in social engineering. Human trust, not technology, is now the primary attack surface. 

Attackers are weaponising AI to impersonate executives, exploit trusted brands, and manipulate human behaviour.

And these are no longer isolated incidents. They are coordinated, multi-channel campaigns, designed to slip through the gaps between fragmented security tools.

Defending trust is one of the defining security challenges of the AI era, and one security and business leaders must address with urgency.

Whether you lead security, fraud, digital risk, or brand protection, our panel will share their analysis of this evolving threat landscape. And we will discuss practical approaches security leaders can take, to strengthen organisational resilience in an AI-driven world.

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  • Agenda keyboard_arrow_down
    12.00
    BST

    Beware of the fakes: how malicious actors are weaponising AI, and breaching trust

    • How AI is fundamentally changing the scale, speed, and sophistication of social engineering
    • The rise of executive, employee, partner, and brand impersonation as board-level business risks
    • Why siloed, reactive controls catch individual attacks but miss the campaign behind them
    • Practical strategies for building a social engineering defence capability that disrupts attacks at every stage.
  • Speakers keyboard_arrow_down
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    Kevin Curran Professor of Cybersecurity Ulster University
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    Daniel Oxley EMEA Technical Leader, Doppel Doppel
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    Roger Ribas Director of Security Operations Mews